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David's eldest son, Joe, joined Balens in January 2000 after completing a two year advanced business course. In 2003, he became the Affinity Schemes Manager looking after over 200 Associations who hold customised Insurance schemes through us, ensuring that their members, consisting of around 55,000 clients, get an excellent and stress free service. He has been developing his qualifications through The Chartered Insurance Institute (CII) and has attended many CPD courses in various subjects along with completion of advanced management courses.

In December 2011, Joe was appointed a Director of Balens and now helps to look after all aspects of Balens Ltd as well as the management of the Affinity Scheme Department.